Strictly Come Dancing star Ola Jordan wears Boux Avenue's new cleavage-enhancing lingerie collection

Strictly Come Dancing star Ola Jordan gets a boost with Boux Avenue's new cleavage-enhancing lingerie collection

By Deborah Arthurs
PUBLISHED: 15:04, 4 April 2012 | UPDATED: 18:10, 4 April 2012

Strictly Come Dancing star Ola Jordan has shimmied out of the sequined stage costumes she wears on the prime time dance show - and into a selection of sexy lingerie.
Modelling the latest collection for underwear brand Boux Avenue, the 29-year-old star looks better than ever.
On a backdrop of colourful balloons and Chinese lanterns, Ola showcases the Block Brights summer line, a cheerful collection of brightly coloured push-up bras, lace thongs and shorts.

Uplift: The Ultra Boost bra is said by Boux Avenue to give the 'ultimate cleavage

Star of the collection is the new Boux Avenue Ultra Boost Bra, which the firm claim offers the 'ultimate cleavage'.

The piece comes with adjustable straps that can be worn in a cross-back shape to make it easy to wear with summer dresses.
Elsewhere, Ola models the Georgia balconette bra, which is available in six bold and bright new colourways.

Ola, who has appeared in five series of Strictly Come Dancing, models the Block Brights collection

Ola, who has appeared in five series of Strictly Come Dancing, models the Block Brights summer line

It is the second time Ola has modelled for the brand, which is owned by Dragons' Den's Theo Paphitis, since she was signed up as their new face and body last month.
Ola took time out from her busy rehearsal schedule to discuss the appointment, saying she is 'thrilled' to be the brand's model.
'It’s really important to have a bra that provides the utmost support during training, and Boux Avenue bras fit so well that they feel like a second skin,' she said.
'I am absolutely thrilled to have been asked to get involved.'
The pieces are available on the Boux Avenue website (www.bouxavenue.com) as well as at Boux Avenue stores across the nation.