Get your kit on for the Olympics! Team GB outfits revealed (but where's all the red gone?)
By Sportsmail Reporter
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The official Team GB outfits have been unveiled in a special launch at the Tower of London.
Designed by Stella McCartney and made by kit suppliers adidas, the gear will be worn by our home stars at this summer's Olympics in the capital.
Pictures of the new kits were first revealed on the Team GB Facebook page - although there is a worrying lack of red from the Union Jack.
Jumping for joy: Jessica Ennis poses in her new kit outside the Tower of London
On your bike: Chris Hoy shows off the official cycling gear
Big hopes: Phillips Idowu and Jessica Ennis parade in the outfits they will wear in their quest for gold in the Olympic Stadium this summer
They showed athletics gold Jessica Ennis and Phillips Idowu parading in their new outfits with the Games now just four months away.
And plenty of other sports also revealed their designs, including the cycling kit modelled by record-breaking Olympian Sir Chris Hoy.
Andy Murray show off the tennis outfit he hopes to win a medal in at the All England Club, while Everton midfielder Jack Rodwell slipped into the kit to worn by the first British football team to compete in the Games since 1960.
And plenty of other sports also revealed their designs, including the cycling kit modelled by record-breaking Olympian Sir Chris Hoy.
Andy Murray show off the tennis outfit he hopes to win a medal in at the All England Club, while Everton midfielder Jack Rodwell slipped into the kit to worn by the first British football team to compete in the Games since 1960.
Smash hit: Andy Murray will leave the whites at home for this unique number for the visit to the All England Club
On the ball: Everton midfielder Jack Rodwell (left) models the kit the football side will wear, while Drew Sullivan is the captain of the basketball side
Sunderland striker Fraizer Campbell has given his backing to the strip.
He told Sky Sports News: 'It has to represent all the countries so I think Adidas and Stella have done a great job to get everyone combined and bring it out in the kits. Every kit is similar so whatever event you are watching you will be able to tell which are the British athletes.'
Idowu said: 'All eyes will be watching London 2012 so every little detail matters. I love what Stella has done with the design. Looking good is psychologically important but my sprint suit is also technically advanced, so not only do I look good but I also have confidence in the technology in the kit.'
He told Sky Sports News: 'It has to represent all the countries so I think Adidas and Stella have done a great job to get everyone combined and bring it out in the kits. Every kit is similar so whatever event you are watching you will be able to tell which are the British athletes.'
Idowu said: 'All eyes will be watching London 2012 so every little detail matters. I love what Stella has done with the design. Looking good is psychologically important but my sprint suit is also technically advanced, so not only do I look good but I also have confidence in the technology in the kit.'
Wheely good: Lizzie Armistead win don this gear when she goes for gold in the outdoor cycling
McCartney claimed the Union Jack had been prominent in the design process despite the small nod to the red element.
She said: 'The first place to start on a project like this is to look at the Union flag. For me it's one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way.
'Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.'
The launch: From left to right Christine Ohuruogu, Jody Cundy, Eleanor Simmonds, Shanaze Reade, Idowu, Ennis, Louis Smith, Jonnie Peacock and Heather Fell
Armed and ready: Gymnast Smith poses on stage at the launch at the Tower of London
In the red: Idowu and Ennis link up on stage as part of the grand unveiling
Stars of the show: Stella McCartney was later joined on stage by Idowu and Ennis, who also posed for a close-up of her new clobber
Read more: http://www.dailymail.co.uk/sport/olympics/article-2118661/London-2012-Olympics-Team-GB-kits-revealed.html#ixzz1ptQ5XaYs
