French actress Mylène Jampanoï is naughty but nice for Agent Provocateur's new campaign video
By Maysa Rawi
Last updated at 5:14 PM on 5th March 2012
Mylène Jampanoï was recently unveiled as the new face of Agent Provocateur.
And after a rather racy set of first campaign images, the French actress is turning up the heat.
Mylène is the star of two new videos, The Muse and The Initiate - which see her enjoying a threesome and sitting for a painting in the British brand's lingerie.
The Muse: Agent Provocateur has unveiled their new campaign video, starring Mylène Jampanoï
The film sees the French Actress posing for an artist, who removes her clothes to reveal the brand's lingerie
The Muse, unveiled today, features the actress posing for an artist wearing a white robe and knee-high socks.
But being a lingerie ad, it's not long before she is stripped down to her underwear.
The Initiate sees Mylene in bed with a man and woman, enjoying a threesome.
A second film, entitled The Initiate, features Mylène enjoying a threesome
Despite the premise, the sultry videos, directed by Ridley Scott's daughter Jordan, and produced by RSA's Tim Wild, are more subtle than previous Agent Provocateur campaigns.
A spokesperson said: 'This film shows a softer, more romantic type of erotica.
'A feminine sensuality rather than unabashed sexuality, inspired by the dreamy mood, colours and romanticism of the collection.'
Despite the sensual theme, the video is less high-octane than previous campaigns
Mylène models the Spring Summer collection, ranging from £65-£695
The creative team took inspiration from gently erotic films such as Emmanuelle and vintage issues of Playboy Magazine, opting for soft lighting and hazy ambiance.
Creative director Sarah Shotton said: ‘After several successful campaigns featuring powerful femme fatales in high-octane bold imagery, I decided that I wanted to take a softer approach for Spring Summer 2012.
Ms Jampanoï began her career in French television, and was cast in her first movie role in 2004.
Ms Jampanoï began her career in French television, and was cast in her first movie role in 2004
Since then, she has played alongside Daniel Auteuil, Gerard Depardieu and recently in Clint Eastwood’s‘ Hereafter’.
Half-Chinese Jampanoï, 31, follows in the footsteps of numerous celebrities including Kate Moss, Alice Dellal, Rosie Huntington-Whiteley, Maggie Gyllenhaal and Dita Von Teese.
The new Fifi collection ranges from £65 for briefs to £695 for a rose printed, silk gown.
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